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Winning in Emerging Markets: A Road Map for Strategy and Execution, by Tarun Khanna
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Review
From the authors: "The crux of this book is to advance a structural framework for thinking about the nature and extent of differences between emerging markets and mature markets on the one hand, and among emerging markets on the other."Praise for Winning in Emerging Markets:"The authors provide a road map for assessing the potential of emerging markets and for crafting strategies to succeed in them." - Strategic Finance "The scope of this book’s research is broad and deep, the authors’ thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets." —Muhtar Kent, Chairman and CEO, The Coca-Cola Company"Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century." —Dominic Barton, Worldwide Managing Director, McKinsey & Company"Emerging markets have piqued the interest of many business scholars. Much has been written about them, but this book is unique in that it proposes an actionable framework for assessing the challenges and opportunities associated with the institutional voids in such markets." —N. R. Narayana Murthy, founder and Chairman, Infosys
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About the Author
Krishna Palepu is the Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development at the Harvard Business School. Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours.
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Product details
Hardcover: 272 pages
Publisher: Harvard Business Review Press; 56105th edition (April 28, 2010)
Language: English
ISBN-10: 1422166953
ISBN-13: 978-1422166956
Product Dimensions:
6.2 x 0.8 x 9.2 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#227,356 in Books (See Top 100 in Books)
Book was purchased with intent to learn more about the problems business's face when entering into emerging markets. The book clearly illustrates (literally there are graphs and other visual aids) the problems and opportunities in emerging markets as well as emerging markets competing for business in developed markets. It was very easy to understand, and I have this book as a reference while traveling to 3rd world countries and can speak for it's accuracy about defining institutional voids. I am layman, but this book was written for the widest possible audience. It is full of case studies to define the author's message and give credibility to questions and solutions they pose.This book is for you if.......- Would like to learn the definition of emerging markets and examples of such- Are considering expanding business operations and need superficial information on what to expect.- Like to get an idea of how business solve problems when trying to enter or compete against emerging marketsThis book is not for you if.......- You do not care about international business- Expect all the answers from one book, that type of information will result from proper due diligence.
I am a business professor. I found the articles from which this book grew so helpful in my graduate global marketing class that I decided to adopt it as a text for the class.The underlying theory is easy to understand and provides a good model for better understanding the challenges in and from emerging markets. The book also provides extended examples of the various situations and companies that have used the various strategies the authors suggest in those situations.
The book is informative, but this subject material is rapidly changing ("emerging markets" never stop emerging). Some of the material is a little obvious, and I felt like I could sum up the book in a few sentences. However, some of the tools included in the book are useful for people who are in businesses expanding internationally, whether it be in emerging markets or developed markets.
This was a required read for a course on emerging markets at Wharton. Extremely pragmatic and a useful handbook for thinking about institutional voids and what they mean for doing business. Well-written and concise. Really liked the combination of thoughtful overviews with checklists.
Insightful
Bought this for class. It worked well. It is well-written in an easy manner. The concepts are clear and easy to understand, then it becomes heavily detailed. Glad to have bought this product and recommend this.
Some really valuable toolkits for navigating emerging markets. My only criticism is it gets quite boring at times, often reading like a textbook
First book on this topic. Looking at institutional voids as business opportunities is really out of the box thinking
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